America’s Snacking Heritage Is Big Business
For more than 100 years, snacking has been a part of America’s gastronomic heritage. What would a visit to the carnival have been without a big heaping bag of popcorn? Today, what’s a visit to the mall or an amusement park without grabbing “a little something,” sweet or salty? The evolution of snacking in America has propelled many entrepreneurs to success as business owners, particularly in the snack franchise industry—and now in popcorn.
According to market analyst Technavio, the worldwide popcorn market is expected to grow more than 40% to reach $12.4B by 2020. North America, primarily the United States, is the leader in world market share at approximately 60% or $7.4B. The Popcorn Board corroborates that Americans alone consume more than 14 billion quarts of popcorn each year, making it one of the nation’s (and the planet’s) most popular snacks and, it will remain so. After all, popcorn dates back thousands of years and will be around for thousands more. Here are three reasons why.