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America’s Snacking Heritage Is Big Business

For more than 100 years, snacking has been a part of America’s gastronomic heritage. What would a visit to the carnival have been without a big heaping bag of popcorn? Today, what’s a visit to the mall or an amusement park without grabbing “a little something,” sweet or salty? The evolution of snacking in America has propelled many entrepreneurs to success as business owners, particularly in the snack franchise industry—and now in popcorn.

According to market analyst Technavio, the worldwide popcorn market is expected to grow more than 40% to reach $12.4B by 2020. North America, primarily the United States, is the leader in world market share at approximately 60% or $7.4B.  The Popcorn Board corroborates that Americans alone consume more than 14 billion quarts of popcorn each year, making it one of the nation’s (and the planet’s) most popular snacks and, it will remain so.  After all, popcorn dates back thousands of years and will be around for thousands more.  Here are three reasons why.

#1 Busy lives propel growth of snacking

This simple reality increases demand for ready-to-eat and on-the-go convenience snack products—that at times, are even being used as meal replacements. And, many want these items to be fresh and high-quality. This is true of all demographic categories from Gen Z to Baby Boomers.

Doc Popcorn is located in convenient high-traffic locations—and few can resist the aroma of our fresh popped flavors™.  Our product is highly portable and bags can be half eaten to satisfy a craving, then closed and saved for later.  In addition, Doc Popcorn is produced fresh in small batches on premise at our locations, which is unique in the popcorn category.

#2 Consumers desire better-for-you snacks

Estimated to achieve a compound growth rate of 5.7% in the next few years and reach sales of $25.4 billion in the U.S. alone in 2020, the better-for-you snack segment is surpassing the sales growth of the entire food and beverage market, according to market research firm Packaged Facts. With its inherent healthful goodness as a whole-grain that is high in antioxidants and fiber, popcorn is a popular snack choice whether on the couch or while out and about. This said, consumers still seek indulgence and great-tasting innovative flavors.

Doc Popcorn satisfies both healthful and indulgence seeker cravings with both savory and sweet-treat dessert-type flavors. From our signature flavors like Better Butter and Cheesy Cheddar and seasonal flavors like Hot Wings ‘n’ Bleu and Poppin’ Pizza, to supreme over-the-top indulgences like Caramel Bliss® and Cookies ‘n’ Cream, we have a flavor to tantalize any palate.  Perception of fresh is also tied to the "better-for-you” snack category.  Doc Popcorn gratifies this consumer desire by popping in small batches fresh daily.

#3 Popcorn makes people nostalgic

Popcorn is a product that appeals to a wide variety of demographics and ethnicities. Families looking for a sharable snack, students who need a burst of energy, employees who need a break, or those looking for a way to put an exclamation point on a shopping excursion or a day at the ball game. Popcorn brings up memories and good times with the people we love!

Doc Popcorn began offering a higher-quality, smile-inducing branded popcorn experience in a way that no one has ever done it before. More than a decade later, with a lot of love, passion and hard work, Doc Popcorn is now the number one franchised retailer of fresh popped flavored popcorn in the world. 

"Fun to Grow And Easy to Manage"
Geoff F.
Multi-Unit POPrietor, New Jersey

"I was in the furniture business for many years, and when I started looking at franchises, I never would have thought about a popcorn franchise.

The simplicity of the Doc Popcorn model and the variety of venue possibilities makes it fun to grow and easy to manage multiple locations.

Fast forward a few years later, I now run several locations with my two sons and we are having a great time creating smiles with our amazing product."